The learning approach is flexible, industry-oriented, and research-focused, including:

• Case-study learning to connect marketing theory with real business scenarios.

• Research-driven study to enhance analytical and investigative skills.

• Practical application through digital tools, simulations, and marketing analytics platforms.

• Mentorship sessions guided by experienced faculty and industry experts.

• Independent research projects to strengthen strategic and critical thinking abilities.

The course content blends academic depth with real-world marketing relevance. Common modules include:

• Advanced Marketing Management & Strategy

• Digital Marketing & Social Media Analytics

• Consumer Behavior & Market Psychology

• Brand Strategy & Global Brand Leadership

• Marketing Analytics, Big Data & Predictive Insights

• Product Innovation & New Market Development

• Global Marketing Trends & Competitive Strategy

• Advanced Research Methods in Marketing

• Doctoral Research Proposal Development

• Final Dissertation / Applied Marketing Research Project

Course materials include case studies, research journals, analytics datasets, branding tools, and industry reports.

Assessment is structured to build both academic and practical expertise:

• Module-wise assignments to test conceptual understanding and application.

• Case study evaluations based on real marketing challenges.

• Quizzes & data-based marketing tasks to assess analytical skills.

• Research proposal submission reviewed by academic mentors.

• Presentations & viva-voce to evaluate communication and strategic thinking.

• Final doctoral dissertation focused on an original or industry-applied marketing research project.